The state-of-the-art software tools and processes (i.e. design thinking, generative design) can transform an idea into an innovative product, improving its performance, time to market and material management. Topology Optimization can modify the shape of a part and reduce the weight without compromising performance. No tooling, less material, optimized pathways and proper build orientation results in less time from idea to production. Simulation and computational algorithms, improve the performance like structural integrity, strength and maximum load capacity. We can design innovative geometries for individual or product series. Our engineers and designers can test, evaluate and optimize the required parameters of the final prototype/product.